Download Extra Quality Gino Tomato Paste Advert Song
Download Gino Tomato Paste Advert Song
The lack of seasonal labor makes farming expensive. Then there is the issue of quality. The Italian produce is of a superior standard to the Chinese, in particular in terms of taste and uniformity. So the presence of a quality guarantee when importing from China helps a lot. The market has reduced that effort, because Chinese products are cheaper. The journey starts with the seedlings. The roots are imported from Italy, the leaves come from Kenya. The processing plants and distribution are the responsibility of another Italian company, Fioritomato . The company produces fresh tomato paste in its plants in Teramo, a small, unindustrialized town in the Abruzzo region.
The production has fallen. In the past years, the number of tins produced per day has dropped by 20%. For the same amount, these days they have five less employees, says Angelo DAlessio. The industrys difficulties are not only financial, but also cultural. The first problem is to find a balance between price and quality, he says. The quality has to be guaranteed, otherwise, it will never be accepted by Africans. In general, the prices are too low. According to the current price of the European market, it costs four-five times less to produce a tin of tomato paste than it does to produce one of Gino. It is estimated that the price of the tomato paste in the global market is 2.5 times higher than the price of the Neapolitan brand. While this is the case, Italian companies like italiano and Rami, which produce their tomatoes in the Maghreb, close their doors. Lately, the industrys focus has shifted towards the attraction of the African market. Encouraging trade relations are very important in this context, but the problem is that the African business is largely dominated by criminal networks, as it is not regulated in any way. In addition, there is no traceability, no quality control. Finally, African governments have no idea what is going on. While African customers are satisfied, the quality of the product is low. But even so, Italian companies are hesitant to walk away from the African market because Africa is a considerable commercial space.
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